On June 1st the author introduced her book The Ear in the The Bookworm Beijing bookstore, as well as took part in the panel discussion regarding children’s books illustration with Chinese illustrator Hei Mi in the Citic Genesis bookstore. The author also introduced her book Emma Loves Pink in the Citic Viva Mall bookstore and met with illustration students from the Tsinghua University.
The culture referent of the Estonian Embassy in China Anete Elken said: “The cultural communication of Estonia and China is currently very active. Authors like Indrek Hargla, Karl-Martin Sinijärv and Janika Kronberg have all introduced their work here. Since there is a large demand for both Chinese and foreign children’s books in China, it felt appropriate to invite Piret Raud to visit China as the author has also been successful in other Asian countries like Japan.”
The aim of the 4th European Union and China International Literary Festival is to introduce the literature of European countries through a joint platform. Elken added that from the Chinese perspective European countries appear quite small and can be hard to notice. With a festival their unique cultures will receive more recognition from the Chinese government officials, literary professionals, as well as the general public. The festival was organized by the European Union, publisher and bookstore chain CITIC and a number of foreign enthusiasts around the Bookworm bookstore.